• redit
  • google

Looking Back at Social Blend from 2007 to 2012

Looking Back at Social Blend from 2007 to 2012Five years. It’s a long time by most standards, but to be working at something that you love doing for five years, it’s a blessing. Social Blend was born out of the need for a podcast that was originally for the community from Mixx, but also created out of a firm idea as to how this ground-breaking thing called Social Media would revolutionize the way we see the internet, technology in general, and how content was shared.

In the first phase, my original co-hosts, Jay Fowler and Brian Hill, and I were addicts to the social media bug. We were early adopters, taking on board all kinds of social platforms, from the giants of the early days (being Digg and Reddit), the new toddlers on the block (Twitter and Facebook at the time), and those that never lasted as long as some hoped (Pownce and Plurk as examples).

As Social Blend became the go-to podcast for both the staff and users of, it also covered how social media was changing the landscape. We rode the wave of the new media format – occasionally in a controversial fashion, which resulted in insults (at best) and death threats (at worst).

But, I think more importantly, we correctly predicted and had a clear vision as to where social media would end up: in the psyche of the mainstream.

In the opening year of Social Blend, we began to notice that news was breaking much quicker on social media than it was on TV and other sources. This is commonplace, perhaps even mundane now, but in 2007 and 2008 it was an extremely new phenomenon and an incredible experience to be a part of.

As the new media formats evolved into mainstream, SB also evolved. With the death of at the beginning of 2011, we lost a core and key component of our audience and, for some time, were lost in this difficult void, searching for a new niche that suited the show in attitude and style.

Taking a lesson from the beginning of our West Memphis Three reportage in 2009, and also by luck of chance, we accidentally stumbled across our new sub-niche in the form of the England Riots in 2011. We noticed the tense and significant moment was getting zero coverage on American TV news, and zoned in on the event and the news for an episode.

The reaction was immediate. We received a great deal of positive impact from that episode – and noticed the return of the insults and death threats… which meant we had pricked the right nerves. In 2011 and 2012, Social Blend became a show that zoned in on news events not being covered in the United States, while also being a source for significant developments in social media, and what was getting the most attention on the web.

This advanced even further in 2012, when we began to stumble across odd stories getting no attention at all (some might call them curiosities) and deconstruct them and analyze them. In addition, we began to expose fads as frauds, as SB became the first podcast to unveil Kony 2012 as the scam that it was, compiling evidence and discussing the true motivations. This analysis also generated feedback – good and bad – which also like the previously mentioned hullabaloos (and the future discourse on universal health care on Reddit and in a different episode), resulted in more insults and death threats yet again.

This characteristic of following up on analysis of curiosities and intriguing news stories not getting mainstream coverage is an aspect I’d like to continue to evolve in the new BlendoveR podcast if at all possible. In fact, I already have some news items in mind and lined up…

Perhaps more importantly, Social Blend from year one became a source of irreverent and no-holds-barred attitude. From the serious expulsions of bile, piss, vinegar, and anger, to the off-the-walls explicit humor as well, the podcast held a “nothing is sacred” attitude that permeated through the entire history of the show, giving us a unique voice in the ether of the tubes.

For some, while SB was “just another podcast”, for me it was a labor of love, sleepless nights, migraines, learning curves, prolonged hours of research, experimentation, and (when it boils down to it) workaholism. The last five years have been a blessing, yes, but has also been an incredible amount of work.

Notwithstanding this, I always believed that the Blend should be free, that we would never cave in to advertising or sponsorships on the show. The exception we had was some Google Ad-Sense links on the web site, which was owned by Brian Hill to assist with hosting costs – though this never generated anything near “break even” status.

Although entrepreneurs and the social media consultant wannabe morons were trying to work out how to monetize, I was ensuring that we stayed free, and that we did it for free. This was significant to me. I didn’t covet profit or potential monies to replace the motivation of “doing the show because we love it”. If we didn’t love it, why do it? But we did, and it was important to me for the integrity of the show to stay within that respect. I think many of our listeners appreciated this.

As I close out this harangue of memories, I’d like to thank all of those who’ve served as co-hosts since 2007: Jay Fowler, Brian Hill, Tamar Weinberg, Josh Olson, Reem Abeidoh, Terr Ciavarra, as well as Corey Koehler who served as co-host on the Craniumelody music versions of Social Blend.

Thanks also to those of you who guested on the show. You know who you are.

But more significantly, thanks to YOU, our listeners, who have stuck with us through all this time. Social Blend has been a wild ride… but if you think that is over, just wait until you hear the new BlendoveR podcast.

See you on the other side, over at


– Greg Davies

Presented by Greg Davies (cGt2099 from, Terr Ciavarra (Media Nox), and Jay Fowler (SilentJay74 from the Social Blend is a fun, and hard-hitting, podcast, with no respect for rules.

Music used in the Social Blend Intro Theme was performed and written by EMERALD CITY
Music used in the BlendoveR Intro Theme was performed and written by GOTHIC KNIGHTS
[Music and clips are copyright to respective owners, and are used under Fair Use]

The Best of Social Blend 2012

As we transition from Social Blend and Disquisition into our new BlendoveR podcast, I decided to post a couple episodes here for new visitors to see where we came from…

The Best of Social Blend 2012So, here we are for the final Best Of Social Blend installment and I find myself writing this with mixed feelings. Next year, we move on to a new podcast, called BlendoveR, and I couldn’t be more happier with the prospects.

On the other hand, Social Blend was a significant part of my life for the last 5 years. It is bittersweet closing this chapter, but it must be done, and we must move forward.

This episode contains most of the best moments – hilarious and serious – from Social Blend in 2012. I say “most of” because the initial cut ran beyond 3 hours, and some really good stuff needed to be trimmed for this final release.

That being said, there are a few guests we had this year that don’t make an appearance on this episode. I apologize to those of you, as your contributions were significant and memorable, but when you have to squeeze it all into a time limit, things regrettably get removed.

Despite this, I thank all of our guests for their time and support this year.

But more importantly, on behalf of Terr, Jay, and myself, I thank YOU, the listeners, for the time you’ve taken to listen to our shows and for the support you’ve provided Social Blend for the last five years.

See you in 2013 at for the new show!Greg Davies

During 2012, Social Blend was brought to you by:

Topics Featured in The Best of Social Blend 2012:

  • Kim Jong Il
  • Occupy Wall Street
  • Geocities Discussion
  • George Lucas Retirement and the Star Wars Sequel Trilogy
  • Oklahoma Personhood Bill
  • Pink Kryptonite
  • Kony 2012 is a SCAM
  • WTF Stories of the Year
  • Game of Thrones
  • FBI Communications Assistance Center
  • James Holmes and the Dark Knight shooting
  • New Digg v1
  • Olympics
  • Michael Brandvold Marketing
  • Dave Dorman
  • AskReddit
  • Millennium and Back To Frank Black
  • Brock’s Dub
  • Sons Of Tonatiuh

Presented by Greg Davies (cGt2099 from, Terr Ciavarra (Media Nox), and Jay Fowler (SilentJay74 from the Social Blend is a fun, and hard-hitting, podcast, with no respect for rules.

The End Of Social Blend and The Beginning of BlendoveR

As of January 2013, Social Blend and Disquisition will be merged into a single new-concept show called BLENDOVER

Kim Jong Il

After Kim Jong-il’s death, what next for the people of North Korea?

Kim Jong-Un Named The Onion’s Sexiest Man Alive For 2012

Occupy Wall Street

99%: The Occupy Wall Street Collaborative Film – Official Site

99%: The Occupy Wall Street Collaborative Film @ Facebook

99%: The Occupy Wall Street Collaborative Film @ Kickstarter

99%: The Occupy Wall Street Collaborative Film @ Twitter

Geocities Discussion

Old Home and Location of Geocities

Wikipedia: Geocities

Jones’ Big Ass Truck Rental and Storage

George Lucas Retirement and the Star Wars Sequel Trilogy

After Red Tails Troubles, George Lucas Wants To Retire To Indie Films

Disney Acquires Lucasfilm For $4.05 Billion; Plans To Release Star Wars Episode VII In 2015

George Lucas: “I’m retiring”.

What The Disney Acquisition Of Lucasfilm Actually Means: One Star Wars Geek’s Analysis

Wikipedia: Star Wars Sequel Trilogy

Oklahoma Personhood Bill

Brilliant Democratic State Senator Tacks ‘Every Sperm is Sacred’ Clause to Oklahoma’s Personhood Bill

Urban Dictionary: Boston Cream Pie

Pink Kryptonite

DC Database Wiki: Pink Kryptonite

Wikipedia: Variations of Kryptonite

Kony 2012 is a SCAM

Am I the only one who is suspicious about Invisible Children, the organisation behind Kony 2012?

Cashing in on Uganda’s oil boom

How Invisible Children Falsely Marketed The LRA Disarmament and Northern Uganda Recovery Act

Invisible Child On Jason Russell

Invisible Children Co-Founder Detained: SDPD

Invisible Children Founder and KONY 2012 Star Found Masturbating in Public

Joseph Kony on Jason Russell

Kony 2012 — Jason Russell’s Naked Meltdown

Kony screening provokes anger in Uganda

On Kony 2012

Uganda’s Oil Could Be Gift That Becomes a Curse

Uganda’s oil scandal

Upvotes to the left if you want to see Jason Russell’s meltdown video mashed up with the Village People’s music

US denies interest in Uganda oil

Visible Children

The visible problem with Invisible Children

Wikipedia: Invisible Children

Wikipedia: Joseph Kony

Wikipedia: Oil and Natural Gas in Uganda

WTF Stories of the Year


Teacher Rumored To Be Hardcore Porn Actress, Removed From Classroom

Winner of bug-eating contest choked to death, says Broward Medical Examiner

Game of Thrones

The Most Shocking Moments Of ‘Game of Thrones’ Season 1



The Flight From Conversation

Sherry Turkle’s Chronic Digital Dualism Problem


FBI Communications Assistance Center

FBI forming “Communications Assistance Center” to help spy on Americans

FBI quietly forms secretive Net-surveillance unit

The Internet is for Porn

James Holmes and the Dark Knight shooting

12 Killed In Shooting At ‘Dark Knight Rises’ Screening In Colorado

Tragedy compounded: Killers’ parents become instant pariahs

Wikipedia: James Eagan Holmes

New Digg v1

Disquisition: ReanimateDIGG

Digg v1, Mark 2 is totally ‘meh’


Australia left wishing its Olympic athletes cried tears of gold

Yorkshire is doing better in the Olympics than Japan, South Africa and Australia

Michael Brandvold Marketing

Michael Brandvold Marketing – Official Site

Michael Brandvold Marketing @ Facebook

Michael Brandvold Marketing @ Google+

Michael Brandvold Marketing @ LinkedIn

Michael Brandvold Marketing @ Twitter

The History of KISS OTAKU

Dave Dorman

Dave Dorman – Official Site

Dave Dorman @ Facebook

Dave Dorman @ LinkedIn

Dave Dorman @ Twitter

Dave Dorman @ Wikipedia

Dave Dorman @ Wookieepedia


What pop culture fads do you fear you will never be rid of?

Star Wars Mos Eisley Re-Edit

Millennium and Back To Frank Black

Millennium @ IMDb

Millennium @ Wikipedia

Millennium X

Lance Henriksen Wants ‘Millennium’ Movie – Main Page Podcasts

The Black Family united! Lance, Megan and Brittany speak!

Back To Frank Black @ Facebook

Brock’s Dub

The Empire Strikes Back (Brock’s Dub)

Star Wars (Brock’s Dub)

Toddlers and Tiaras (Brock’s Dub)

Sons Of Tonatiuh

Sons of Tonatiuh – Official Site

Sons of Tonatiuh @ BandCamp

Sons of Tonatiuh @ Encylopaedia Metallum

Sons of Tonatiuh @ Facebook

Sons of Tonatiuh @ MySpace

Sons of Tonatiuh @ Tumblr

Music used in the Social Blend Intro Theme was performed and written by EMERALD CITY
Music used in the BlendoveR 2013 Intro Theme was performed and written by GOTHIC KNIGHTS
[Music and clips are copyright to respective owners, and are used under Fair Use]